Event Dates: April 22 to 25, 2021.

Why Advertise

Program Each year, thousands of spectators travel to the Kentucky Horse Park during the last weekend of April to witness one event, three phases, testing the ultimate partnership between top equestrian athletes and their horses. The Kentucky Three-Day Event, one of six CCI5*-L Eventing competitions in the world and a part of the coveted Rolex Grand Slam of Eventing, continues to remain the top Eventing competition in the sport.

The Official Event Program is the ultimate guide for patrons to navigate the competition and spectator activities at the Kentucky Three-Day Event. Annually, the Official Event Program includes a vast amount of information used by our patrons including:

  • Competition schedule and description of each phase
  • Cross-country course map
  • Facility map
  • Athlete and horse profiles
  • Detailed guide and directory to Sponsor Village and the International Trade Fair

Whether it is the first time patron reading the program to learn about the event or the seasoned equestrian tracking the world’s best athletes as they compete for the ultimate prize, the official event program remains the top resource for information on the Kentucky Three-Day Event. Advertising in the official event program and on the event website will allow your company to get in front of the right market, at the right time, in the right place.

2019 Event Facts

    • 72,000 attendance
    • 7,000 Official Event Programs sold and distributed
    • 60% of patrons have an annual income of $100K+
    • 33% of patrons annual income ranges from $150K+
    • Average daily spend = $244
    • 69.3% stay for three nights or greater
    • Kentucky Three-Day Event Economic Impact- $14.2 million
    • Official event website received 3.6 million page views April 1- May 3, 2018

To view advertising opportunities with the 2020 event, please Click Here.

For more information or to join our Advertising email list, please contact the EEI Development Department today!

Karla DiNardo, Director of Business Development and Sponsorship Sales
859.321.1309 (mobile)
Email: [email protected]


Ivy Johnson, Sponsorship Manager
859.233.2362 (office)
859.254.5116 (fax)
Email: [email protected]

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