Why Advertise - Kentucky Three Day Event, Equestrian Events Kentucky, Equine Dressage, Equine Jumping
Event Dates: April 26 to 29, 2018.

Why Advertise

Program Each year, over 80,000 spectators travel to the Kentucky Horse Park during the last weekend of April to witness one event, three phases, testing the ultimate partnership between top equestrian athletes and their horses. The Kentucky Three-Day Event, One of six CCI4* Eventing competitions in the world and a part of the coveted Rolex Grand Slam of Eventing, continues to remain the top Eventing competition in the sport.

The Official Event Program, the ultimate guide for patrons to navigate the competition and spectator activities at the Kentucky Three-Day Event. Annually, the Official Event Program includes a vast amount of information used by our patrons including:

  • Competition schedule and description of each phase
  • Cross-country course map
  • Facility map
  • Athlete and horse profiles
  • Detailed guide and directory to Sponsor Village and the International Trade Fair

Whether it is the first time patron reading the program to learn about the event or the seasoned equestrian tracking the world’s best athletes as they compete for the ultimate prize, the official event program remains the top resource for information on the Kentucky Three-Day Event. Advertising in the official event program and on the event website will allow your company to get in front of the right market, at the right time, at the right place.

2017 Event Facts

    • 80,000 attendance
    • 7,000 Official Event Programs sold and distributed
    • 60% of patrons have an annual income of $100K+
    • 33% of patrons annual income ranges from $150K+
    • Average daily spend = $244
    • 69.3% stay for three nights or greater
    • Kentucky Three-Day Event Economic Impact- $14.2 million
    • Official event website received 2.4 million page views in April 2016
    • Official event website received 206,360 unique users in the month of April 2016

For inquires, questions, or to join our Advertising Email List, please contact the EEI Development Department Today!

Layson Griffin
859.233.2362 (office)
859.254.5116 (fax)
Email: [email protected]


Bailey Milam
859.233.2362 (office)
859.254.5116 (fax)
Email: [email protected]