Event Dates: April 27-30, 2023

Why be a Trade Fair Merchant

Thousands of spectators from around the globe converge on the Kentucky Horse Park to witness world-class athletes compete in the Kentucky Three-Day Event in Lexington, Kentucky, the Horse Capital of the World.
Spectators arrive eagerly anticipating the shopper’s paradise they have grown to expect from the Kentucky Three-Day Event International Trade Fair. Our customers are always on the hunt for the saddle of their dreams, the breeches that fit just right, the supplement that ‘gets it done’, the one bit they can’t find anywhere else, that perfect necklace for the weekend or the gorgeous painting they just can’t live without; they look for it at our Trade Fairs. With attendance averaging 80,000 over the last five years, merchants of all varieties are sure to find spectators in pursuit of their products.

In addition to a prime space in the Kentucky Three-Day Event International Trade Fair as a Trade Fair Merchant you also receive the following benefits:

  • Listing in the Official Event Program’s Trade Fair Directory
  • Identification on Trade Fair Maps, making it easy for shoppers to locate you
  • Listing on the Event Website with a link to your website


Age Household Income
21-30 15% Under $30K 12%
31-45 20% $30K-$59K 16%
46-60 42% $60K-$100K 19%
60+ 13% $100K+ 45%

Applications for the 2022 Trade Fair are now open!

Click here for more information on how to apply.

For further Trade Fair information contact:

Anna Robinson, Development Assistant

859.233.2362 (office)
859.254.5116 (fax)
Email: [email protected]

    Contact Us to be Placed on the Wait List:

    Contact Name (required)

    Company Name (required)

    Email (required)

    Phone (required)

    Website (required)

    Brief Description of Products Offered (required)