Event Dates: April 22 to 25, 2021.

Why be a Trade Fair Merchant

Thousands of spectators from around the globe converge on the Kentucky Horse Park to witness world-class athletes compete in the Kentucky Three-Day Event in Lexington Kentucky, the Horse Capital of the World.
Spectators arrive eagerly anticipating the shopper’s paradise they have grown to expect from the Kentucky Three-Day Event International Trade Fair. Our customers are always on the hunt for the saddle of their dreams, the breeches that fit just right, the supplement that ‘gets it done’, the one bit they can’t find anywhere else, that perfect necklace for the weekend or the gorgeous painting they just can’t live without; they look for it at our Trade Fairs. With attendance averaging 80,000 over the last five years, merchants of all varieties are sure to find spectators in pursuit of their products.

In addition to a prime space in the Kentucky Three-Day Event International Trade Fair as a Trade Fair Merchant you also receive the following benefits:

  • Listing in the Official Event Program’s Trade Fair Directory.
  • Identification on Trade Fair Maps, making it easy for shoppers to locate you.
  • Discount Advertising rates for the Official Event Program.
  • Listing on the Event Website with a link to your website.


Age Household Income
21-30 15% Under $30K 12%
31-45 20% $30K-$59K 16%
46-60 42% $60K-$100K 19%
60+ 13% $100K+ 45%

Don’t miss your chance to be a part of this exciting event! Applications for the 2020 Land Rover Kentucky Three-Day Event presented by MARS Equestrian™ Trade Fair are NOW OPEN here.  Many of our merchants have been participating for 28 years. Priority is given to returning merchants, so send your completed application to reserve your space!

For further Trade Fair information contact:

Ivy Johnson, Sponsorship Manager
859.233.2362 (office)
859.254.5116 (fax)
Email: [email protected]

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