MEDIA PARTNER social posts

Welcome and Thank You!

We are thrilled to have you as a media partner for the Kentucky Three-Day Event! Your support plays an essential role in making this event a success, and we’re excited to work together to promote your brand and engage with our audience. To ensure that you get the most out of our partnership, we’ve designed a streamlined process for collaborating with us on social media. Whether you’re ready to collaborate on Instagram or need to submit content for us to post, this page will guide you through the steps.

Sponsored Social Media Post Strategy

Collaborating with us on social media provides huge benefits for both your brand and the Kentucky Three-Day Event. By utilizing Instagram’s collaboration feature, we can help you maximize visibility, ensuring your message reaches a broader audience in a meaningful way. Below are the key advantages of partnering with us through social media collaborations.

Why Collaborate on Social Media Posts?

1. Increased Reach, Engagement, and Impressions
   When we collaborate on an Instagram post, your content will be displayed on both your Instagram account and the official Kentucky Three-Day Event page. This effectively doubles your exposure, as the post will be seen by two separate audiences—expanding the reach of your message and driving more engagement for both our event and your brand.
2. Reduced Competition for Attention
   Social media can be incredibly busy during the Kentucky Three-Day Event. By collaborating with us ahead of time and posting between February and early April, your brand’s content won’t get lost in the shuffle. This strategic timing helps your message stand out when there’s less competition, giving you a better opportunity to capture our audience’s attention.
3. Boost from Instagram’s Algorithm
   Instagram favors posts that use new features, and the collaboration tool is no exception. By taking advantage of this feature, you’ll receive a natural boost from Instagram’s algorithm, which helps the post reach even more people. This means greater visibility for both your brand and the Kentucky Three-Day Event, ensuring a win-win for everyone involved.

Here’s a guide for media partners on how to collaborate effectively with the Kentucky Three-Day Event using Instagram’s features:

Step 1: Draft the Post

• Partners should create content that reflects both their brand and the Kentucky Three-Day Event. This could be a high-quality image, carousel post, or short video highlighting the partnership. Ensure the content aligns with the Kentucky Three-Day Event’s values and messaging.

Step 2: Tag the Kentucky Three-Day Event as a Collaborator

• When you’re ready to post, go to the “Tag People” option.
• Under “Tag People,” select the “Invite Collaborator” feature.
• Search for the Kentucky Three-Day Event’s official Instagram handle and add it as a collaborator. This will allow the post to appear on both your page and the Kentucky Three-Day Event’s page.

Step 3: Submit for Approval

• After tagging the Kentucky Three-Day Event as a collaborator, they will receive a notification to review and approve the collaboration. Once they approve, the post will be shared simultaneously across both Instagram profiles.

Step 4: Post at Optimal Times

• To ensure maximum visibility, sponsors should coordinate with the Kentucky Three-Day Event team to post at times when engagement is highest. This ensures that the post reaches both audiences at peak times and garners maximum interaction.