Sponsor opportunities

ONE WEEKEND, THREE EVENTS

Become a Sponsor

The Kentucky Three-Day Event is one of the premiere equestrian events in North America, attracting top competitors from around the world, garnering crowds in excess of 80,000 annually, and generating national media coverage. As well, Equestrian Events, Inc. continues to introduce new elements to the event each year with the overall goal of enhancing the spectator experience. This action packed weekend not only contains the CCI5*-L competition, but also the Cosequin Lexington CCI4*S and the Kentucky Invitational CSI5*.


We invite your organization to join our growing list of reputable, successful sponsors today! By joining us as a sponsor at the event, you will be aligning your company with the top organizations focused on reaching the highly affluent equestrian market.

2025 Best Weekend All Year

Event Statistics

BY THE NUMBERS

The Defender Kentucky Three-Day Event is one of only eight CCI5*-L Eventing competitions in the world and one of two in the United States. The CCI5*-L is the highest level of Eventing competition designated by the Fédération Equestre Internationale, the international governing body for equestrian sport. The Best Weekend All Year also features the Cosequin Lexington CCI4*-S and the Kentucky Invitational CSI5*.

A large group of people are standing in a field in front of a rolex sign.
A horse and rider are jumping over a fence in the water.
A person is riding a horse over a hurdle at a horse show.

80%

of Event Visitors are from outside Kentucky


35%

have attended the event for 6+ years


77%

of Patrons Have Graduated From College


90%

of Patrons Have Completed Some College


60%

of patrons have an annual income of $100K+


33%

33% of patrons annual income ranges from $150K+


$244

Spent on Average by Patrons


69.3%

stay for three nights or greater


$14.2

Economic Impact of the Kentucky Three-Day Event


ONLINE IMPACT

Social Reach

126K

Facebook Followers


25.5K

Twitter Followers


42.6K

Instagram Followers


Sign-up today

Interested in becoming a sponsor?

As a sponsor of the Kentucky Three-Day Event, your company will have multiple opportunities to build brand awareness with our diverse audience as well as connect with the top Eventing competitors in the world! EEI has a variety of unique sponsorships available that will help you achieve your overall goal for joining the event as a sponsor. Don’t miss your chance to be a part of the Best Weekend All Year! For more information, fill out the form below or reach out to Shelley Mann, Interim Director of Development, for more info.


Sponsorships are crafted specifically to meet sponsor’s objectives and include opportunities like; Hospitality, Cross-Country Jumps, Branded Arena Jumps, Customized Activations, Retail Space, Rider Gifts, Signage, Print and Promotional Displays, and so much more!


859-230-0875 (mobile)
Email: lillian@eq-events.com


Sponsorship Inquiry

  • A bottle of blade and bow whiskey is sitting on a wooden table.

  • An advertisement for kentucky 's # 1 hospital

  • The defender is the official luxury vehicle of the kentucky three-day event

  • An advertisement for equine discounts on john deere equipment

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