The National Horse Show (NHS) is excited to announce its new strategic partnership with Equestrian Events, Inc. (EEI). The partnership was forged in order to strengthen the National Horse Show’s connection to the local community in its home of Lexington, Kentucky. This partnership is an example of a larger strategic expansion of the National Horse Show, which is set to be held in the Alltech Arena of the Kentucky Horse Park from October 27 to November 7, 2021.
Equestrian Events, Inc. (EEI) is a non-profit Kentucky corporation formed in 1975 initially to stage the 1978 World Three-Day Event Championships at the brand new Kentucky Horse Park, in Lexington. The charitable organization supports the development of equestrian sports through the staging of events at the highest level, and seeks to provide development opportunities for riders, horses and equine organizations, as well as elevate the competitiveness of the United States internationally. Today, EEI is most widely recognized for its efforts in producing the world renowned Land Rover Kentucky Three-Day Event that is held at the Kentucky Horse Park every spring.
“The National Horse Show is looking forward to the cultivation of new local partnerships through the connections of EEI,” said Jennifer Burger, President of the National Horse Show. “Our event has found its perfect home in the Alltech Arena and we hope to cement our place in the Kentucky horse community by working with the talented EEI team.”
“Like the Land Rover Kentucky Three-Day Event, the National Horse Show is one of the nation’s iconic equestrian events,” said EEI president Mike Cooper. “It is exciting for EEI to share our marketing and operational expertise with the National and do what we can to increase involvement by the local community.”
Founded in 1883 at the Original Madison Square Garden, the National Horse Show is the oldest indoor horse show in the United States. In 2011, the NHS made its move to the Kentucky Horse Park where it has since found its home in the iconic Alltech Arena. The 2021 event will offer over $300,000 in prize money as an FEI CSI4*-W designated event. The National Horse Show $50,000 Hunter Classic, $10,000 Child and Adult Hunter Classics, ASPCA Maclay Finals, The Hamel Foundation National Horse Show 3’3” Equitation Championship and the Taylor Harris Insurance Services Adult Equitation Championship have made the NHS a must-attend event for equestrians around the world as the finale to their summer equestrian seasons.
“Having produced the Land Rover Kentucky Three-Day Event for the last 43 years, EEI has developed extensive contacts in the local community and throughout the Commonwealth of Kentucky,” said Lee Carter, EEI executive director. “We look forward to using these relationships to help build support for the National Horse Show and strengthen its position as one of the nation’s leading hunter-jumper horse shows.”