About Jen Sedlatschek

Originally from Ohio, Jen moved to Lexington, KY, to fully immerse herself in the equine industry, where she aims to merge her love for horses with a strong foundation in business and marketing. She holds a Master’s in Marketing from the University of Cincinnati and a Bachelor’s degree in Business Administration, along with studies in Equine Science and Leadership from The Ohio State University.

With over twenty years of experience in the equine world, Jen has been deeply involved in competition, management, training, and volunteering in therapeutic riding programs. During her time at Ohio State, she explored various aspects of the industry, including equine research, marketing, sales, and reproduction, allowing her to gain a well-rounded perspective on the business side of the horse world. Upon graduation, she transitioned into corporate retail, spending several years at Designer Shoe Warehouse’s corporate headquarters, where she developed extensive experience in marketing operations, technology, and project management. 

In 2023, Jen collaborated with the Horse Racing Women’s Association to elevate the visibility of its annual Summit, further establishing her presence in the professional equine industry. Jen currently oversees marketing initiatives at Winding Creek Stable LLC, strengthening its brand and digital presence while also supporting its training and lesson programs.

After nearly two decades of attending the Kentucky Three-Day Event as a dedicated spectator, Jen is thrilled to bring her marketing expertise and lifelong passion for horses to the team, contributing to an event that has inspired her throughout her career.